Three (full) months on…

…Thank you! If you’re reading this, it means you’re part of my now three-month-old journey of full-time self-employment. You’ve stopped by my site, followed me on social, dropped a line of encouragement, acted as a sounding board, offered counsel or assistance. You’ve helped. So, thank you. The past three months have flown by. I haveContinue reading “Three (full) months on…”

The power of storytelling

Does this goldfish look smug to you? She might have good reason to be. At 9 seconds, the attention span of the once-lowly goldfish is now longer than the average adult person’s (8 seconds), according to a 2015 study. While that study could be more fish tale than fact, there’s no denying that modern attentionContinue reading “The power of storytelling”

News Release: June 3, 2019

WINSTON WILMONT FORGES NEW STRATEGIC PARTNERSHIPS OTTAWA, ON (June 3) – Winston Wilmont is going global. Building on our national and international experience, Winston Wilmont President Chris Day today announces a strategic partnership with Las Vegas’ Magellan Marketing and Ottawa’s Tiger Lily Marketing. The announcement comes as Tiger Lily Founder and CEO Kimothy Walker pitchesContinue reading “News Release: June 3, 2019”

Brand and the customer experience

Brand is holistic. Much more than a name, logo, or tagline, brand involves people’s every experience and perception. While brand is a business’s most important asset, your brand is for your audiences first. Ultimately, it lives (or dies) based on how those audiences feel. So the customer experience today is vital to brand promotion andContinue reading “Brand and the customer experience”

What’s in a name? A lot.

Brand is everything for a business. It’s not only a business’s most fundamental asset – something to be protected at all costs. It is also expressed in, shaped by, and subject to every single interaction a business has with its customers. Brand is a holistic thing. It’s how people feel about your products and services.Continue reading “What’s in a name? A lot.”

Next steps in the journey

Anyone who’s travelled with me knows I love solo morning walks on the beach. They are, for me, moments of quiet contemplation and deep introspection. In short, they are when I do some of my best thinking about life and living. One recent walk confirmed for me a series of decisions that began with aContinue reading “Next steps in the journey”

One year and counting…

Canada’s next federal election is now less than a year away. Recent provincial writ periods saw some important undercurrents among electorates come to the fore. Federal politicos should be taking note. Voters have shown themselves hungry for change, open to new ideas and ways of doing, and willing to consider new political options. The result: more electoral volatility than we’ve seen in decades.Continue reading “One year and counting…”