It’s not only a business’s most fundamental asset – something to be protected at all costs. It is also expressed in, shaped by, and subject to every single interaction a business has with its customers.
Brand is a holistic thing. It’s how people feel about your products and services. And that’s why it’s so hard to get right. You can only control so much of it…the rest is up to the people who you hope will keep you afloat.
We will be sharing some thoughts about branding in the coming days and weeks.
But, to us, a great brand story starts with the name.
Anyone who’s travelled with me knows I love solo morning walks on the beach.
They are, for me, moments of quiet contemplation and deep introspection. In short, they are when I do some of my best thinking about life and living.
One recent walk confirmed for me a series of decisions that began with a jolt in February.
My partner JF and I were in Guayaquil, Ecuador having just scratched a visit to the Galapagos Islands off our travel bucket list. Early one morning, a powerful earthquake and several strong aftershocks rattled the city and sent us into the streets with shaken locals. (Ecuadorians experience frequent tremors so their concern was telling.)
While not a major event by any means, the quake did shake loose some thoughts that lead me to today.
As we left Guayaquil, I found myself thinking through a number of ‘what if’ questions. Ultimately, my answers to those questions over the days and weeks that followed compel me to make a professional change.
I started Winston Wilmont back in 2016 mainly as a side hustle. An opportunity to work with clients I like on projects of interest, here and there, where I could make a difference.
My main focus, though, was on my busy full-time gigs in senior leadership roles first in the health sector and most recently at Canada’s national housing agency. I loved both jobs, the people I worked with, and the purpose of each organization. I learned and grew professionally and personally. I was content.
That said, all those ‘what if’ questions of recent months have confirmed for me that I need to fuel my entrepreneurial passions. I need to stake out new ground.
Winston Wilmont will now be a full-time venture for me.
Whether it’s integrated marketing communications…public relations…government relations and regulatory affairs…issues management…events… I look forward to collaborating with great people and trailblazing organizations doing amazing things in their respective fields.
So, let’s chat…let’s explore what we can do together…and here’s to the journey ahead.
Canada’s next federal election is now less than a year away.
Recent provincial writ periods saw some important undercurrents among electorates come to the fore. Federal politicos should be taking note.
Voters have shown themselves hungry for change, open to new ideas and ways of doing, and willing to consider new political options.
The result: more electoral volatility than we’ve seen in decades.
Demographic, socio-economic, and geopolitical developments – some of them underway for several years – favour neither incumbency, nor complacency, nor political expediency.
Recent provincial polls seem to show voters are craving real solutions to the issues that matter most to them and their families. They crave authenticity. They assign no primacy to the status quo (least of all for its sake alone). They want action furthering their interests and respect for their values and beliefs.
If that means putting the keys to power in new hands, even temporarily, so be it. Fake it and you’ll fail. Break faith at your peril. (Some may wonder why it took so long for us to get to this spot, yet here we are.)
Political parties of all stripes are looking to navigate the current reality.
For people and organizations with solutions to problems big and small, this is a time of real opportunity.
Giving voice to the needs and wants, concerns and preoccupations, of voters while at the same time connecting dots, filling gaps, offering solutions, can get you a seat at the table, and perhaps even a place in electoral platforms.
The clock is ticking. Make the most of every moment.
I am truly excited to officially launch Winston Wilmont and winstonwilmont.ca.
Not only am I looking forward to working with corporate clients to ensure their communications and public affairs needs are well met, I am also really stoked to welcome people to Ottawa – my hometown – as part of our visit and event management services business line.
I love our city. I can’t wait to share that passion with others.
If you’re coming to Ottawa on business, our Capital Concierge service is for you. We can help you plan and stage great events. We can help you ensure your corporate meetings really work. And we can take care of details big and small throughout your stay to give you a leg up with clients and decision-makers.
Regardless of whether your trip is for business or pleasure, our Live Local itinerary planning service will make your visit unforgettable. Canada’s Capital Region is more than stately buildings, great museums and poignant landmarks. It’s a thriving, multi-cultural urban centre made up of vibrant, accessible neighbourhoods. And, in Ottawa, spectacular, natural experiences are never far away. Let us help you experience both in a way no guide book or tourism website ever could – with personalized plans crafted just for you and your fellow travellers.
Winston Wilmont knows Ottawa. Let us help you get to know it, too!