Amanda Richardson, MCM, APR

Amanda is our Managing Director. She has a track record of producing strategic communications, event marketing and media, and partnership programs that deliver results for the organizations she works with. 

She built the communications program that helped Ag in Motion become Canada’s largest agricultural trade show, protected brands during crisis, and led media campaigns that secured coverage in The Toronto Star, The Hill Times, BNN Bloomberg, Real Agriculture, and the Western Producer.

When working with clients, Amanda helps to define a clear purpose, set expectations, and align on goals. She focuses on building collaborative relationships, guiding clients through challenges with a results-oriented approach. By tailoring her strategies to client needs and partnering closely with them, she ensures that objectives are met while creating long-term value.

In 2023, Amanda completed a Master of Communication Management from McMaster University and Syracuse University, combining communications practice and theory with business administration. Her research spanned media relations and strategic communication, with a capstone focusing on the role of communications in organizational strategy development.

Outside of work, she is happiest on the farm, a cow-calf and grain operation in southwestern Ontario.