“Just do it.” “Because you’re worth it.” “Finger lickin’ good.” “I’m loving it.”
These well-known brand tag-lines are just four of the more than 3,000 marketing messages you likely encounter every single day.
In our highly mediatized, highly connected world, marketing is truly everywhere.
(In fact, Forbes suggests the average American adult may see as many as 10,000 marketing messages daily.)
The above tag-lines are omnipresent because Nike, L’Oréal, KFC, and McDonald’s all have multi-million- or multi-billion- dollar ad budgets to imprint their messages on our collective psyche.
The companies also drive messages and imagery consistently across all channels simultaneously. No small task.
The good news for smaller organizations, however, is this: people who are inundated with marketing messages and ad pitches, ‘fake news’ and influencer hype are, increasingly, craving authenticity and memorable experiences.
As author and marketing cartoonist Tom Fishburne says “the best marketing doesn’t feel like marketing.”
People want to connect with organizations (and their stories).
They want to do business with people and companies that share their values.
They are happy to tell their friends (real and virtual) about a welcome surprise, a great customer experience, a touching piece of content.
(Conversely, people will savage organizations that get any of the above wrong.)
Seth Godin, a godfather of modern marketers, rightly says: “Persistent, consistent, and frequent stories, delivered to an aligned audience, will earn attention, trust, and action.”
And we couldn’t agree more.
Winston Wilmont delivers integrated marketing-communications solutions, whatever your budget and goals.
We ensure that all your communications activities and messages work together and support one another.
We craft strategic comms plans and help you implement them brilliantly.
We work with you to understand your story, your truth, and to tell it well to the audiences that matter.
We look for creative ways to breakthrough in our digital-first era and grab people’s attention.
We are fueled by your purpose, and will rally others to your cause.
You may not have the ad budgets of corporate titans like Nike or KFC. But we can help take your efforts to the next level, and help you find success – however you define it.
We’ve got your back. Reach out and start a conversation today.
(With apologies to Nike…just do it.)