What’s in a name? A lot.

Brand is everything for a business.

It’s not only a business’s most fundamental asset – something to be protected at all costs. It is also expressed in, shaped by, and subject to every single interaction a business has with its customers.

Brand is a holistic thing. It’s how people feel about your products and services. And that’s why it’s so hard to get right. You can only control so much of it…the rest is up to the people who you hope will keep you afloat.

We will be sharing some thoughts about branding in the coming days and weeks.

But, to us, a great brand story starts with the name.

Here’s the story behind ours: https://www.linkedin.com/feed/update/urn:li:activity:6531188470604402688

The intersection of marketing communications, public relations, government relations, and more…and getting to success, however it’s defined.

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